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Keywords:
International buisness Co-operation, agreements, business stratgies
International business cooperation requires Cultural Integration.
Strategic
alliances increase by more than 20% a year accounting for successful
development
of global business. They are a critical strategic component
in many
industries, but their failure rate hovers up to 70%.
Research
mostly discusses specific cases; literature is mainly focused on negotiation,
partner selection or cross-culture-aspects and less on the high failure
rate as phenomenon.
This
book tries to enlighten this dark corner of missing strategic goals. Portfolios
are assigned
as tool to get information if similarities indicate risks to fail.
Even if the
propositions were only approximately true, the suggestions offer significant
implication
for improving international business cooperation.
193 pages Price: EUR 43,-- +
postage
Direct
at the editor www.morebooks.de
search for ISBN 978-3-639-67924-3
or www.amazon.de
search for ISBN
9783639679243
Wilfried A. Riether is an expert for strategic management and international business. He has been acting as manager and consultant in international business for more than forty years and holds an academic degree for economics and sociology.
His specific intention is to combine practical management and scientific research with focus on the realization of international business projects.